Hitwise Looks At The Effects Of Google’s Blacklist

Hint: they're really, really bad

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Ever get annoyed when a cold or the flu knocks you out of commission for a couple of days?  Hitwise examined a site blacklisted by Google, and found that it’s still floundering 11 weeks after the fact.

MySpace Progress
 (Photo Credit: HitWise)

Prior to January 26th, GoCompare ranked second for the term "car insurance," and received almost 16 percent of the relevant traffic.  Then, due to some odd inbound links, the blacklist came into play, and everything plunged until March 1st or so.

Things are a little better now, but Robin Goad found that the site is only "receiving 3.75% of traffic for the term for the latest 4 weeks, moving up to 7th place."  And it’s not moving very quickly.

Goad went on to note, "[I]t would have also incurred increased marketing costs in order to aid its recovery. . . .  [W]hen the site was riding high before the ‘blacklisting’, it was well optimized and didn’t rely heavily on paid search for traffic from the term ‘car insurance'; but this situation changed once its organic ranking slipped.  GoCompare’s paid search activity for the term shot up and, although this is now declining as the site’s organic ranking recovers, it is still well above the pre-‘blacklisting’ levels."

Which brings us to the main (if not terribly insightful) point: Google’s blacklist is dangerous.  Do everything possible to stay off it.

Hitwise Looks At The Effects Of Google’s Blacklist
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  • http://www.graphicproducts.com Steve Hudgik

    Google keeps telling us that what others do will not hurt your website.  The situation here appears to be that inbound links, something over which a web site owner has limited control, resulted in the site being blacklisted.  This means I can get my competitor’s web sites blacklisted… or they can do the same to me.

  • riker1981

    Everyone keeps hating on Microsoft but let me tell you, Google is 100 x worse than Microsoft. They just don’t care who they hurt in the process of doing their business.

    Can someone design a website where people trademark their websites and each time google, MSN, or Yahoo serves up my site they pay me similar to how the radio stations pay the artist each time they play a song. If google can make money off of my site, don’t I deserve a piece?

  • http://www.netndx.com sean

    this piece needs more exploration and explanation. Inbound links the only cause? Can you do a follow up please and detail this out a little more?



    • Doug Caverly

      Google and GoCompare aren’t saying what happened, so there’s no real way of knowing, but there’s some speculation and what appear to be a few informed responses at this site.

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