Hitwise Adds Paid And Organic Search Data

Hitwise announced today that it has added new features to its Search Intelligence product, including paid and organic and fast moving search terms data.

Hitwise’s Search Intelligence product pulls data from 10 million U.S. Internet users a day. The new features are designed to help marketers find ways they can improve the effectiveness of search marketing campaigns.

"The unprecedented depth and timeliness of Hitwise data bring online marketers granular analysis on how Search and other online marketing initiatives impact website traffic each day," said Chris Maher, president of Hitwise.

"Hitwise Search Intelligence tools are a cornerstone of our service and these new features enable clients to better plan their own campaigns, monitor those of their competitors and report on the effects of marketing initiatives versus market conditions."

The paid and organic reports will allow marketers to analyze which paid search terms and organic listings have been the most successful in bringing traffic to competitive Web sites. The fast moving search term reports will identify the terms that have increased in popularity each week across all major search engines.

Another new feature will enable marketers to create a group of search terms to chart and trend keyword portfolios over time and find out which sites are drawing traffic from that group.