Hispanic Demo Gets Hotter

    January 6, 2006
    WebProNews Staff

The Hispanic online community is a demographic that shouldn’t be ignored by the online marketer. In fact, this demographic is one of the fastest growing and most earnest groups of Internet users, according to the Interactive Advertising Bureau (IAB).

It helps that 45% of online Hispanics are 24 years old or younger, making them a hot group to target. A younger consumer is typically a more frivolous consumer.

In the United States alone, over 14 million Hispanics have Internet access and by 2020, Hispanics are expected to make up a fifth of the US population. Even better for the online salesman, buying power for this group is growing faster than for non-Hispanic groups.

So it’s probably a good idea to pay attention, especially since this growing group of Hispanic web-surfers views 15% more pages and spends 9% more time online than the general US market.

For a free PDF download of IAB’s presentation entitled “Reaching US Hispanics Through Online Marketing,” click here.