Hearst Launches High School Sports Site

    August 16, 2007

Hearst-Argyle Television is launching High School Playbook that will feature high school sports on TV, online and on mobile devices.

Highschoolplaybook.com will include school information, game schedules, statistics, individual athlete profiles and game day weather from Hearst-Argyle’s local TV stations.

The site will also offer social networking features including personal profile pages, team pages, school pages, cheerleader pages, SMS voting and other messaging that will allow communication between rival schools and fans.

"We’ve created a super-charged broadband platform with a stellar ‘user experience’ to give high school athletes a spotlight," said Terry Mackin, Hearst-Argyle Television Executive Vice President in charge of digital media.

"High School Playbook will become the local-community hub for 10men’s and women’s sports and promises to be a compelling Internet brand that will resonate with athletes and fans."

Video content will feature, game highlights, sideline interviews, bloopers, gameday reports, athlete profiles and battle of the bands performances by competing schools.

"Our professionally trained and equipped Sideline Reporters are a dynamic source
of video and text content, and will receive valuable experience at the same time," Mackin noted. "We’ll have more video, from more sources, than any other provider of high school sports content."

High School Playbook will be launched initially in seven of Hearst’s 26 markets that include: Orlando; Sacramento; Pittsburgh; Baltimore; Cincinnati; Greenville/Spartanburg, SC; and Greensboro/Winston-Salem, NC.