Google vs. Yahoo for Manchester United
Last week, European cell phone maker Vodaphone announced it was ending its four-year sponsorship of Manchester United two years early.
As of the end of the current season, the Vodaphone logo will disappear from the Man-U jersey. Speculation has it that either Google or Yahoo’s logos will replace it.
According to British newspaper The Guardian, the new US-based owners of Man-U, the Glazer family are in talks with several tech firms including the two search giants. IBM was also mentioned as a potential sponsor. The club is also said to be speaking with Coca-Cola and Levi Strauss.
The Vodaphone sponsorship was worth $15.5 million over four years. The Glazers are said to be interested in attracting US sponsorship in the hopes of marketing English premier football (soccer) to an American Audience.
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