Google vs. Yahoo for Manchester United

    December 1, 2005

Last week, European cell phone maker Vodaphone announced it was ending its four-year sponsorship of Manchester United two years early.

As of the end of the current season, the Vodaphone logo will disappear from the Man-U jersey. Speculation has it that either Google or Yahoo’s logos will replace it.

According to British newspaper The Guardian, the new US-based owners of Man-U, the Glazer family are in talks with several tech firms including the two search giants. IBM was also mentioned as a potential sponsor. The club is also said to be speaking with Coca-Cola and Levi Strauss.

The Vodaphone sponsorship was worth $15.5 million over four years. The Glazers are said to be interested in attracting US sponsorship in the hopes of marketing English premier football (soccer) to an American Audience.

Jim Hedger is the SEO Manager of StepForth Search Engine Placement Inc. Based in Victoria, BC, Canada, StepForth is the result of the consolidation of BraveArt Website Management, Promotion Experts, and Phoenix Creative Works, and has provided professional search engine placement and management services since 1997. Tel – 250-385-1190 Toll Free – 877-385-5526 Fax – 250-385-1198