Google Penalizes Itself

Google Japan Busted For Paid Links

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Go ahead and laugh, because it is funny. Google Japan’s probably too embarrassed to laugh, though, and someone somewhere is likely to resemble the spittle-drenched apologist from the movie Gung Ho.

Google Japan, according to its apology, was apparently unaware of the company’s own terms of service. Paying a Japanese pay-per-post promotion company to pimp its new Hot Keywords blog widget caused the website to be busted down from PR 9 to PR 5.
Matt Cutts Samurai
Many thanks goes out to blogger Akky Akimoto for discovery and English translation of what might described as a big, corporate party foul. When searching for (in Japanese) Google Hot Keywords Ranking  + “Blog Widget” + “CyberBuzz,” Akimoto found over 30 posts writing about the widget, all of them acknowledging being paid by CyberBuzz.

Akimoto says CyberBuzz pays pretty handsomely for blog posts—up to $100 per post. Small ads were present at the bottom as well.

The apology issued from Google Japan is priceless since it suggests Google Japan is just now learning of Google’s search guidelines:

“Google Japan is running several promotional activities to let people know more about our products.

"It turns out that using blogs on the part of the promotional activities violates Google’s search guidelines, so we have ended the promotion. We would like to apologize to the people concerned and to our users, and are making an effort to make our communications more transparent in order to prevent the recurrence of such an incident.”

Hopefully no form of seppuku will be required and a simple gomenasai (or, if you’re a real Samurai: katajiganai on all fours with head bowed low) and Matt Cutts tweeted policy of treating all sites the same will suffice. Cutts tweets that he expects Google Japan’s new PR5 to remain as is for a while.

Matt Cutts Tweet



Google Penalizes Itself
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  • http://www.nationalpolicyinstitute.org Louis

    It is funny. I like watching Google kick themselves! Nice pic, BTW.

  • http://www.monkeypong.com/ MonkeyPong

    It’s nice to know and it’s definitely hilarious. Now, that’s fairplay.

  • http://ezinearticles.com/?How-to-Remove-Pregnancy-Stretch-Marks&id=1365084 Lara Austin

    google is always doing something dodgy

  • http://www.byfchat.com jay

    Fair is Fair!

  • http://bangkokthaitours.com bob walker

    I find this very funny – I guess Japan lost face and learned something about keywords and posting. Kudos to Matt Cutts for clearing the air about that. You can not stuff or buy your way to links any more and why should Google be any different. Thanks Matt

  • http://www.charleslau.com Charles Lau

    It’s fair and square. If you do the wrong thing yourself, you should punish yourself! :)

  • http://www.indiesurf.com Darren Tan

    It’s so funny.. Nice pic… A lesson learnt well, ;-)

  • http://www.earringsforever.com EarRings

    Rules are rules, good thing they also abide by it.

  • http://www.caramembuatwebsitegratis.googlepages.com/ lowongan kerja

    This is the best news I heard to day.
    But I think thats fair enought

  • http://spotbis.com obet

    that’s example of google to told all the people in the world to be honest in business… how about you?

  • http://www.cataractsindogs.net steve

    Trust me , this is hilarious ?
    How could a big firm like google have such ignorant and lame staff off shore.
    This would be like the biggest slap on their face in the recent days!

  • http://www.watchmeboy.com Alex

    I love the picture, is priceless.
    Regarding the story, not even sure what to believe. If is funny in a funny way or in a retarded way

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