Google Makes a Second Real-Time Search Announcement

Google Search Appliance Gets Twitter Results

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This may be the year of real-time search, but this week alone has captured much of the attention related to the subject. Yahoo is rolling out something close to real-time search today, and of course the big news is that Google has begun incorporating real-time search results right into its regular SERPs.

Google has now made another real-time search-related announcement in that they are now offering Twitter integration with the Google Search Appliance. Google Search Appliance can now show users tweets next to their internal Search Appliance results.

"Social information is important for businesses: employees searching for information needed to do their jobs benefit from real-time news too," says Cyrus Mistry, Product Manager, Google Enterprise Search. "They might be developing a new breakfast cereal, or designing a marketing plan for a clothing line, or writing strategy report for a political campaign. In all of these cases, understanding what is being said just as Twitter users are saying it can be invaluable."

It looks something like this:

GSA with Twitter results

"Customers have told us that placing web results next to intranet ones often allows employees to think differently about a particular topic and approach it in new ways," says Mistry. "By integrating enterprise search with more of the information that exists in the cloud, like tweets, employees can more easily leverage the wisdom of the crowd."

Google says it should take no more than fifteen minutes to get the Twitter box up and running on Google Search Appliance. The option is available to enable it for only some users, or you can set up to let all users have access. You can also set it up to let users choose for themselves whether or not they want Twitter results. More information about set-up and integration is available here and here.

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Google Makes a Second Real-Time Search Announcement
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  • http://www.seosean.com seosean

    I don’t get those results when I search for “united kingdom”. I don’t get those twitter links on the right hand side. How come I’m not getting them??

  • http://www.worldwideadvertisingnetwork.com Manoranjan Nanda

    I also don’t get those results when I searched for united kingdom.

  • http://www.ptipackaging.com BoSolaris

    With real time indexing of social updates and results, what does that mean for traditional SEO?

  • http://www.qualityreasersch.org.uk Tumwesigye

    It works especially for tweets

  • http://www.qualityresearch.org.uk Tumwesigye

    Yes it works

  • http://makeenoghmoneyfromhome.blogspot.com Tumwesigye

    Pay per click works

  • http://makeenoughmoneyfromhome.blogspot.com Tumwesigye

    I recommend the program

  • http://www.teamcoldwell.com Lori Wekerl

    A fellow Las Vegas Realtor gave me an article a few days ago, after I had just finished teaching about social media and why it is important to us as Real Estate Agents. The Article was written by an old school Real Estate Agent who stated throughout multiple pages that social media is a fad and a “sink hole” for business professionals. – I wonder what he is thinking now.

  • http://piec.osc.pl/ Guest

    Are yiu sure that this engine is activated? I don’t get those results when I search for google.se, but in fact it is very interesting, specially in case coffeine algotithm.

  • http://bestofnorthsandiego.com Jack

    As usual when Google starts testing something, sometimes you see it, sometimes you don’t. In the last two weeks I noticed a few searches that had the real time results right in the middle of the organic listings as opposed to off to the right hand side like your screen shot. But right on cue, when I want to show an example of my experience there test results aren’t cooperating.

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