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Google Introduces Comprehensive Advertising Resource Site

Great Place for Google Advertisers to Start

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Google has launched a site called Google for Advertisers, which was created as a place where advertisers can find a wide range of info regarding all of Google’s marketing products. It should also prove to be a useful resource for finding ways to use Google’s tools to increase the success of you campaigns.

According to Google, the four best ways to get the most out of the site are:

1. Read up on the company’s various media platforms

2. Take a ride on the "Marketing Cycle"

3. Stick it to a marketing objective, and

4. Build your personal toolkit

"We put Google solutions in the context of how they can be applied across all the stages of building an effective advertising campaign — ways to sculpt your strategy, creative development, media deployment, measurement and optimization — which together help you better plan campaigns that make an impact and deliver strong ROI," says Emel Mutlu of the Inside AdWords Crew.

Google for Advertisers

The site has case studies, videos, and tons of illustrated information regarding advertising with Google online, on television, and on mobile devices. It’s got calendars, a resource for Google’s official blogs related to marketing, and YouTube channels.

Basically, it’s an incredibly useful roundup of a lot of resources that would be beneficial for any marketer or small business looking to get started advertising with Google. Current Google advertisers will likely find additional information of use as well.

Google Introduces Comprehensive Advertising Resource Site
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  • http://www.ledgerservices.co.uk Software Steve

    Looks like good old Google have just made it even easier to spend your money with them. This looks like a load of resources which were already available, brought together in one place.

  • http://www.latterkursus.dk/latterkursus.htm Ejvind

    We all know that it pays off to give some info away in order to get new customers. It’s great to see that even a major company like Google are using those methods. It shows that it works.

    It’s great to know, although there are also lots of conflicting tools out there. Even though I sometimes feel it would be good to have a more easy to use and direct approach to marketing, then if everyone followed it, the marketing wouldn’t work at all. Too many cooks spoils the food…

  • http://www.ex-klusiv.com Guest

    Wow google is provideing lots of useful resources, Thanks google.

  • http://light-123.blogspot.com Independent energy contractor

    Can you believe a big giant company like google is offering useful marketing resources. I guess it is true what they say you have to give to get, by whch I meant google is giving us useful resources so it can gain us as customers.