Google Cracking Under Pressure from Viacom?

    July 13, 2007

It’s interesting to follow the Viacom lawsuit against Google. While Google’s faced many legal challenges before, it appears Viacom’s is the one that is troubling the search engine. It’s somewhat out of character to see Google CEO Eric Schmidt talk ugly about a company that is suing them – Google tends to comment via legal counsel – and it suggests the suit is a worry to him.

Google Chief Executive Eric Schmidt, speaking with reporters at a hotel bar at the 25th annual Allen & Co. moguls meeting, said litigation was the foundation of the company that owns the MTV Networks, Paramount movies studio and video game developer Harmonix.

“Viacom is a company built from lawsuits, look at their history,” Schmidt said on early Friday.

“Look who they hired as CEO, Philippe Dauman, who was the general counsel for Viacom for 20 years,” he added.

It’s not surprising that Google’s concerned about Viacom – it’s a $1 billion law suit after all – but it’s still strange to see Google launch a character attack in an effort to undermine the cable company’s image.

What do you think? Is Google starting to crack?