Google Authorized Resellers in China

    August 8, 2005

Google has announced that it is endorsing three Authorized Resellers in China. China Enterprise, China Source, and Hotsales have become Google Authorized Resellers and will provide sales and support for Google AdWords ads in China.

This is a special type of program that reportedly compensates the reseller companies with healthy commissions for selling Google AdWords to their clients. As Google compares it with a program in the U.S. where Google has partnered with BellSouth, it looks as if only sizeable agencies and other types of large partners would qualify for reseller status.

For those of you looking at the future of the paid search “ecosystem,” I don’t have to tell you how important this development could prove to be. Looking at the history of high tech, a healthy relationship with reseller allies around the globe is what has lent stability and longevity to a titan like Microsoft.

More immediately, it seems that the race is on for the Chinese market, and many major high-tech companies are going to be trying to crack that code.

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Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients’ paid search marketing campaigns.

In 1999 Andrew co-founded, an acclaimed “guide to portals” which foresaw the rise of trends such as paid search and semantic analysis.