Electronic Sales Surpass Books at Amazon

    December 1, 2004

Consumer electronics on Amazon.com became Amazon’s largest sales category for the first time.

“Amazon.com was recently named the best place to shop for electronics in the December issue of the leading consumer research magazine,” said Jeff Bezos, founder and CEO of Amazon.com. “We’re happy that so many customers are taking advantage of the low prices, selection and detailed product information that we offer in our Electronics store.”

Electronics items are expected to be particularly popular this holiday season, along with Books, Music, DVDs, Home & Garden items, Apparel, Jewelry and Toys. Among the items expected to be favorites with customers this holiday season are the Apple 40 GB iPod Photo, ($474.05), Canon PowerShot A400 3.2 MP Digital Camera, ($168.94) and the Epson PictureMate Photo Printer, ($189.99). Prices quoted are as of November 30.

Amazon Electronics, like each of Amazon.com’s product categories, has continued to expand selection while lowering prices. Additionally, Amazon.com focuses on providing extensive product information to help customers make good buying decisions. This is especially true for high-ticket items, into which customers put more thought before hitting the “buy button.” Amazon.com offers tens of thousands of product manuals for upload so that customers can discover and learn about new products and how to enjoy them more effectively.

Sales during Thanksgiving weekend represent orders over the four days from Thanksgiving through Sunday.

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