eBay Goes Green With Launch Of New SiteBy: Mike Sachoff - September 3, 2008
eBay has launched a new ecommerce marketplace called WorldofGood.com, which offers environmentally friendly products.
eBay says the site will offer products made from recycled or natural materials and that all the products will carry environmental or fair trade certifications from the company’s partners. All product makers are required to have certification before they are allowed to sell on the site.
The launch of WorldofGood.com is eBay’s attempt to capitalize on the estimated $206 billion fair trade and green products industry. Shoppers on the site will have more information about where the products come from, how they were made, and the impact they have on the environment.
"We created the WorldofGood.com marketplace to enable shoppers to purchase socially responsible products with confidence," said Robert Chatwani, general manager of WorldofGood.com by eBay.
"Regardless of the social causes most important to consumers, they can easily shop for items according to a variety of different attributes, allowing them to customize their shopping impact."
All WorldofGood listings will also be available on eBay. The site has social aspects that allow shoppers to post on discussion boards and Q&A forums. It will also feature blog posts and articles on environmentally friendly products.
"WorldofGood.com by eBay gives shoppers who care about making a difference access to great products that help people and the planet," said Lorrie Norrington, president of eBay Marketplaces. "Socially responsible shopping just got bigger and better."