Quantcast

Damashi Peer Review – Lose The Hard Sell

Get the WebProNews Newsletter:
[ Business]

My first impression when viewing the Damashi site is how “sales copy” it looks. I appreciate the need for good sales ad, but when I’m looking to purchase something online, I don’t need a hard sale.

I do agree with the webmaster’s comment that the navigation should be changed. I wouldn’t go so far as to call it ugly – but it is as impersonal as the rest of the page. The products sold here are great – sincerely – but they’re sold in such a cold-call style that I instinctively shy from it. How about some warmth? There are some options for creating a stylish page that STILL sells without feeling so commercial.

I don’t mean that a lot needs to be changed, though. What about highlighting more than one product on the home page, without as much sales copy? Or having a complete area just for customer navigation. The key to a successful website is letting a visitor feel that the site really was created with them in mind. It has little to do about the designer/owner/operator in the end, it should be ALL about the visitor/customer and making them feel at home, comfortable, and secure.

I have actually put together a visual if any one is interested in what I mean (http://www.design-sanctuary.com/review.htm). My big point here, in the end, is that there is no need to make the site feel like an infomercial. It is a website, and there can be a much nicer atmosphere without doing a massive change on the site. I have the visual available in psd format for download, as well.

Lolaness
www.design-sanctuary.com

Peer reviewers volunteer their time and effort to help other site owners with their websites. Please take time to visit this reviewer’s site and say that you think what they’re doing is valuable to the web business community. If you’d like your site reviewed, send an email to editors@ientry.com.

Damashi Peer Review – Lose The Hard Sell
Comments Off
About DevWebPro Peer Reviewer
Peer reviewers volunteer their time and effort to help other site owners with their websites. Please take time to visit this reviewer's site and say that you think what they're doing is valuable to the web business community. If you'd like your site reviewed, send an email to editors@ientry.com. WebProNews Writer
Top Rated White Papers and Resources

Comments are closed.