Consumer Input Reaching Deep

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Consumers have more control over what products and services companies will offer…

We hear a lot about PR 2.0, but marketing is also getting the message: companies are responding to consumers’ on-demand expectations by focusing more on marketing strategies, according to a recent survey from Weber Shandwick.

“Consumers are 100 percent in the driving seat,” said Billee Howard, a co-director of Weber Shandwick’s global strategic media group.

“Companies are now a part of customers’ lifestyles and have a better understanding of their culture.”

It sound as though the online conversation and consumer-generated media is making its mark.

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Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of
technology in marketing and PR so business can stay in touch with
their rapidly moving audiences.

Consumer Input Reaching Deep
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