comScore: Facebook Beating BBC Sites In The UK

    November 3, 2008

Auntie, as the BBC is sometimes known, has been shoved back.  In what may or may not be a sign of the apocalypse, comScore reports that Facebook passed the BBC’s network of sites in terms of UK traffic.

According to a statement, " broke into the top 5 most visited properties in the U.K. for the first time in its history in September, reaching 18.4 million visitors."  This puts it behind just eBay, Yahoo, Microsoft, and Google.  The poor BBC came in sixth place with 18.2 million unique visitors.

Facebook Logo

Meanwhile, to look at some things that ranked a little lower, the Wikimedia Foundation’s sites passed the Ask network in September to become the eighth most popular property.  They attracted 13.64 million and 13.57 million visitors, respectively.  So it seems that all sorts of Web 2.0 stuff is catching the UK’s eye.

The changes could be reversed, though, considering the gaps’ small sizes and the direction of some traffic trends.  comScore found political and business/finance sites to be the top two gaining site categories, and the BBC’s offerings often fall in line with these descriptions.

The situation will definitely be worth keeping an eye on.