CMT Pays Man $100K Salary to Blog

    June 2, 2005

CNN Money reports that Country Music Television has signed Chris Nelson to a one-year $100,000 deal to watch reruns of “The Dukes of Hazzard” on the cable channel and write blog postings for the network’s Web site.

Nelson applied for the job along with almost 2,000 others in late February, shortly after an ad for the position was placed in several industry publications. You can find the job application on Country Music Television’s Web site.

This sounds very similar to my prediction that companies would sign bloggers to endorsement deals. It’s a clever PR stunt. The key question I have at this stage with this and any such program that compensates a blogger is: where is the transparency? It seems like there’s more to know – e.g. what level of control will CMT have over Nelson’s postings. This is why we are choosing to be very transparent every step of the way with the Vespa blogging program. (Via the Goodblog)

Link: CNN Money

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.