Choosing the Right Domain Name

    June 10, 2005

So you’ve decided to put a web site up on the Internet. In this article, we will discuss the best way to choose a domain name for your business web site, but many of the same principles apply if you are choosing a name for a hobby or informational site. So, let’s choose a name for your little piece of the Internet.

First, let’s talk about some of the biggest mistakes that people make in choosing a domain name. When you’re in business, you want to make sure that people are able to find you on the Internet. So here are a couple of things to avoid when choosing your Internet domain name.

Avoid numbers. Many people use numbers in their domain names on their Internet sites because they think it’s cute, or simply to save letters. It isn’t a good idea. It creates confusion. For instance, a website called ‘’ is ambiguous. The customer cannot figure out whether the digit ‘4’ in this domain is the number or the word, and if it is a word, does it stand for ‘for’ or ‘four’. Thus, the first thing to avoid is ambiguity.

The next point you have to keep in mind is to avoid using a hyphen in the domain name of your website. Most people do so thinking putting a ‘-‘ in their URL would make it easier to read. Our example stated above would become But this is assuming too much as people might or might not remember this and could type in the more obvious Hence it would be better to give a domain name to your URL that is easier to remember and does not create any doubt. So go without hyphens.

Now that you know what not to do, let’s talk about some of the things you should do when looking for a domain name. First and foremost is to ALWAYS use the “.com” extension for domain names. This is the standard that everyone uses when typing in a URL to their Internet browser, and if you have another extension – .net, .org, .biz, etc. – you may be sending people to another site altogether. If the name you want is not available with “.com” then pick another domain.

Socondly, you must select a name which is easy to spell. Most people, these days, don’t pay attention to spellings, and if your name is difficult to spell it will surely be misspelt. For instance, a site called ‘’ can have such hilarious versions as ‘’, and this is not the worst example; there are many much worse and more hilarious.

Finally, try to make your doain name as short as possible, perhaps two to three words at the most. Alos see that the characters in your domain name don’t exceed 25. This is one way of reducing mistyped URLs to the minumum. For instance, if your URL is something like ‘’ you can be almost sure to lose customers who will miss a couple of letters while typing in and never find your web site.

You could assume the guidelines stated above to be of a general nature. There are always going to be exceptions to the rule. Just keep in mind these when you give a domain name to your website and you would find that your business would thrive as people would find your website with ease.

Encargado Telosh is the owner and webmaster of
FYE Internet, Inc., a
leading Internet directory for internet information. For more
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