Cabela’s Learns Valuable SEO Lesson
Fewer clicks led to more conversions when outdoor outfitter Cabela’s made a change that SEO pros should recognize, and businesses should employ.
|Cabela’s Learns Valuable SEO Lesson|
Landing pages from search results should offer a conversion opportunity when a visitor arrives. It’s a basic piece of advice that hunting and fishing equipment seller Cabela’s recently embraced, with good results.
Internet Retailer discussed the Cabela’s change. Their report noted how Cabela’s switched from sending people to a landing page on a proxy site run by their old SEO firm, to bringing them to a page when they can make a purchase.
Derek Fortna, marketing program manager for Cabela