Bloggers as Enemy of the Third Estate

    February 23, 2005

The BBC reports that with the abrupt resignation of CNN chief news executive Eason Jordan, the American media are struggling with how to respond to bloggers.

BBC: Some see the bloggers as an explosion of free speech, a democratic counterbalance to media arrogance and a much needed call for greater transparency in the media, while others see bloggers as vigilante partisans bent on discrediting and destroying the media.

I think the truth is somewhere in between. There are certainly bloggers out there that want to go big-game hunting and they make it their mission. And then they’re others who simply want to engage in conversation. It’s the former group that scares people from embracing the latter. (Via IWantMedia)

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.