Blogger Disclosure Practices Tested

    February 9, 2006

If nothing else, this piece in the WSJ underscores the argument that bloggers are not journalists, or as Brian Oberkirch rightly puts it, “personal blogs are not media.”

Unlike the MSM, disclosure standards and practices in the blogosphere are uniquely defined by each and every blogger, so trust is the only capital that can be built or dissolved, based on how we *choose* to share or conceal conflicts of interests when they surface.

Mike Manuel is the founder of the award winning Media Guerrilla blog. Media Guerrilla is an insiders take on the practice of technology public relations with a focus on the issues, tactics and trends that are specific to the tech industry.

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