Beauty of Editorial Review Sites

    October 15, 2007

Once you have a trusted brand you can create low value white label brands that are given a free pass by search engine editors based on the trust of your core brand. These can feed back profits to your main site in many ways, including allowing you to:

  • filter link juice to your mother brand site, which is especially useful for temporal news or in categories where link building is tough
  • create additional ad inventory that sells at the premium CPM rate of your core brand (see also: Extending the Reach / Circulation of a Web Based Content Site & Ad Network)
  • extend to new markets without requiring you to risk tarnishing your main brand

There are many ways to extend, including

What tips to do you have for extending your reach while protecting your brand?