AOL Video Seals New Deals
AOL is strengthening its own entry in the battle against the likes of YouTube and Google Video. Early this morning, the company announced that AOL Video has formed partnerships with 20th Century Fox, Sony Pictures Home Entertainment, Universal Pictures, and Warner Bros. Home Entertainment Group.
“We’re very excited to add digital movie downloads and additional TV content to the already wide-variety of content that we offer through the AOL Video portal,” stated Kevin Conroy, Executive Vice President of AOL, in a press release. “As we continue to build AOL Video into the best source to find millions of free as well as pay-to-download videos, we’ll continue to add more and more high quality branded content to the mix . . . .”
Overly enthusiastic rhetoric is a common feature of company statements, but it looks like the deal will bring some genuinely interesting content to AOL Video. FX, Speed, and FunnyBone are among the new on-demand channels. And between Fox and Fox Classic Television, viewers will be able to watch fan favorites “24” and “Buffy the Vampire Slayer.”
Peter Levinsohn, the president of Fox Digital Media, was quoted in the press release. “We are eager to continue to develop the market for digital downloads by applying our premium content to one of the Web’s strongest brands,” he said. “AOL’s wide usage will increase our ability to get Fox’s electronically-delivered movie and TV product in front of a huge number of consumers.”
The press release described AOL Video as “a one-stop, high-quality entertainment destination to find, watch and share millions of free streaming and pay-to-download video content from across the Web, broadcast and cable television, and movies.” An overly enthusiastic statement? Maybe. But it’s a pretty accurate one.