AOL Really Takes It Off

    December 15, 2005
    WebProNews Staff

The pounds will melt away as AOL and the TV show ‘Good Morning America’ plan to launch a weight-loss challenge for their online and television audiences.

ABC began running teasers today for its co-branded weight-loss challenge with AOL called “America Takes It Off.” The goal will be to find people to sign up and pledge to lose weight through the program, enough to drop a combined 50 million pounds during the promotion, the companies announced in a statement.

Through the ‘America Takes It Off‘ web site, AOL and the promotion’s sponsor, eDiets, have begun taking signups for the “30 Days 30 Ways To Win” contest.

During the program’s run, both AOL and ABC’s ‘Good Morning America’ plan to provide real-life stories about people who take the challenge. By making those pledges public, by first name, city, and state, it’s hoped people will be motivated enough to stick to the diets.

Online, AOL plans to run the program across sites on its network. Properties like AIM, AOL Radio, and Moviefone will all deliver content related to the program, which commences on January 2nd, right after everyone finishes making their New Year’s resolutions to lose weight.

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David Utter is a staff writer for WebProNews covering technology and business.