Anonymous Source Shoots Down Ask Rumors
Amid blog-driven hype over possible layoffs at Ask and the abandonment of the search engine in favor of Google comes a rebuttal of those potential moves by Ask parent IAC.
Chatter swirled over the weekend that Barry Diller’s IAC would abandon the technology gains and algorithm-related branding efforts of Ask’s search engine in favor of using Google’s search. AOL has a similar deal in place that uses Google’s search and advertising.
Ask also uses Google ads to deliver a substantial portion of its revenue stream. As PaidContent noted, the Google deal holds the possibility of a closer Ask-Google relationship: