An Interesting Local SEO Tip

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I ran into an interesting local SEO tip today that I had not seen before. The tip was posted on Search Engine Journal by Sujan Patel.

Check your WHOIS information

This one is the easiest to perform, and simplest to explain. When you register your domain name, you have to put in a registered address. Make sure that you use your business information and not your personal information! If you’re unsure, I suggest heading over to whois.net and finding out what address your website is registered to. Most of the time if you need to change it, you can do this by logging into your registrar account and making the appropriate changes or contact whoever is in charge of your domain name. Very easy fix, and since it’s been suggested that Google takes this into consideration when delivering local results, it’s best to do this sooner than later.

I had heard things about hosting you site in your own geo-target region, but had not seen anything about the regitrant information. We know that Google is a domain registrar now, however no one knows for sure how they are using their new power. This is one of the those tips, where if you are registering a new domain you want use this advice. However for an older domain that does not comply (ie not using your business address etc.), it might not be worth changing or even worse could cause harm.



An Interesting Local SEO Tip
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About Mike Belasco
A thought leader in search engine marketing, Mike Belasco, president of seOverflow, began his journey in the mid-90's developing websites and studying search engine optimization when it was in its infancy. Mike continues to live and breathe all things search engine optimization ensuring that he and his staff stay at the forefront of the industry. He also regularly speaks at national industry events and conferences. Mike is a certified Yahoo Search Marketing Ambassador. His blog was named 'Best Local Search Blog' in 2006 by Search Engine Journal. Mike holds a business systems information degree from the University of Colorado in Boulder. WebProNews Writer
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