Amazon Launches Packaging Certification Program

Amazon aims to stop

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Amazon.com is launching a Frustration-Free Packaging certification program aimed at convincing manufacturers to provide more user-friendly packaging.

"Wrap rage is real," said Dr. Nadia Shouraboura, vice president of Global Fulfillment for Amazon. "We launched packaging feedback and we were surprised by the customer participation and response world-wide. Our customers told us they want packaging that is easier to open, and is free of wire ties and impenetrable plastic clamshells."

"We are launching the certification program to share customer feedback with manufacturers and provide an easy way for manufacturers to modify their packaging to make it Frustration-Free. We want to give customers the best possible experience from the time the order is placed, to when they remove the items from the packaging."

Frustration-Free-Packaging Manufacturers that want to get their packaging Certified Frustration-Free can submit their packaging to Amazon’s team of engineers for free. The team will analyze the packaging and determine if it needs modifications. Manufacturers that become certified can then use the "Certified Frustration-Free" logo on their packaging.

Amazon said it has extended its Frustration-Free Packaging certification program to Germany, France, Japan and the United Kingdom.


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Amazon Launches Packaging Certification Program
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  • http://www.gallaweb.com Eric

    Never had a problem with their packaging. Get a knife and cut the thing open. Seriously people.

  • http://www.laokay.com Adsense Publisher

    This basically is a seal that says they are a business that cares.

    There are a few reasons off the top of my head why you might want packaging like that:

    1) Arthritis.
    2) Carpal Tunnel.
    3) Less likely to cut your hand on a blade if you don’t need to use one.
    4) Less to recycle or throw away.
    5) No more searching in drawers for something to open the package with.

  • Packman

    As a Certified Packaging Engineer, I see no added value here. The primary purpose of a package is to safely transport and protect a product. If people want to risk downgrading their packaging at the expense of their product, for the sake of being able to add a little sticker, then so be it. For many, watch your return rates go up. Vendors should be addressing this issue with their suppliers to obtain optimum packaging, including the proper distribution testing to validate the package, not Amazon.

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