YouTube Set To Debut Movie

Aims to boost ad revenue

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YouTube is set to premiere Luc Besson’s new movie, the first time a film debuts both online and in theaters.

The move by YouTube is part of its strategy to boost ad sales and reach profitability. The Google owned property will premiere "Home" tomorrow, a movie about the environment produced by Besson, who has previously directed "The Fifth Element," "Nikita" and "Leon."

"We’re more than just dogs on skateboards," Anthony Zameczkowski, a Paris- based partner development manager for YouTube in Europe, the Middle East and Africa, told Bloomberg. "With us, you have the ability to reach 350 million unique users a month."

YouTube hopes by moving away from user- generated content and focusing more on professional content it can attract more advertisers who have been hesitant to run ads alongside UGC content.

"The existing short-form model on YouTube is popular with users, but not with advertisers uncomfortable being next to content that is amateur and uncontrolled," said Clayton Moran, an analyst at New York-based Benchmark Co., who rates Google shares "buy."

More filmmakers and rights holders are turning to ad-supported sites like YouTube and Hulu to reach a broader audience while saving on marketing costs.

YouTube generates revenue from only around 3 percent of all videos on the site, in large part due to advertisers fears that some of the UGC content may violate copyright laws, according to an April report by Credit Suisse.

YouTube Set To Debut Movie
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  • http://www.crearecommunications.co.uk Adam

    I saw it coming a long time ago – YouTube was bound to start shwoing movies sooner or later. It obviously will never beat the full cinema experience but I don’t think it will be long before there’s an online cinema where people pay to watch new movies from their own room. The only concern would be piracy but there’s sure to be a way around it.

  • http://clickh.net/ Guest

    the picture/sound quality, typically low on a youtube video, or will there be some sort of special dispensation for this picture?

  • http://www.diamondonnet.com Diamond

    Quality is probably as good as it is right now, at least the wide screen ones.

  • http://lifealternate.com/ Barry Solar

    This has to be the worst movie to release on Youtube. I was amazed at the colours when I seen the trailer on my home screen. Watching a fuzzy image wont do this any Justice to this movie.

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