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YouTube Losing Viacom Deal to Joost

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We should have suspected YouTube’s chances of signing a deal with Viacom were nil, when the cable company demanded more than 100,000 video clips be removed from the Google-owned video site.

Now comes news that Viacom is about to sign a distribution deal with the up-and-coming video site Joost.com.

Viacom will provide Joost hundreds of hours of licensed programming from Viacom cable networks such as MTV and Comedy Central as well as movies from Viacom-owned Paramount studios. Unlike YouTube which features short-length, relatively low quality clips, Joost plans to run full episodes with high-quality resolution, creating a ‘real TV experience online’ according to founder Janus Friis.

No confirmation on the terms of the deal, but expect Viacom to get as much as two thirds of the advertising revenue from their content.\

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