Youngsters Spend $158 Billion Online
Teenagers have traditionally been a hot demographic to target. Lots of spending cash and little responsibility make them more attractive to marketers than they are to your typical Florida schoolteacher. A recent study gives us a glimpse into the modern teen’s life and their online purchasing habits.
The study, conducted released by the Newspaper Association of America, revealed that teenage consumers spent $158 billion in 2005. This, along with a trend to steer clear of Hilfiger head to toe, opting for one brand name an outfit, indicates a thriftier teenager than in 2004, who spent 6% more.
But that doesn’t mean they’re going to save money. Forty-six percent of teens, ages 12-17, said they would be spending more money, not less, in the next 12 months.
Much of that extra money will be spent online. With 71% of American teens having Internet access at home, 44% say they have purchased something online. Spending an average of $74 per week, the average online purchase ringing the register at $73.
The most popular sections of the newspaper, which a surprising majority of teens had read in the past week, were advertising, classifieds, comics and entertainment.