Yellowpages Launches New Mobile Search Tools
Yellowpages.com has launched two new mobile search products, including one for Apple’s iPhone and a free downloadable application for other cell phones.
The first application developed for iPhone and iPod Touch owners lets users find local businesses and services by visiting yellowpages.com. Once there users will be able to access information including user ratings, maps, and driving directions.
The other mobile search offering is a free, downloadable application that works with 20 AT&T cell phones. The application can retrieve listings for local restaurants, ATMs, gas stations and airports that can be saved as favorites for later use. It also has an auto-complete feature for quicker searches. The feature remembers terms that have been searched for in the past and plugs them in automatically in the search field. Users with GPS-enabled mobiles can map a location and receive driving direction.
"These new wireless applications are important components of our value chain for both consumers and advertisers," said Charles Stubbs, president and CEO of yellowpages.com.
"Consumers searching while on the go get access to yellowpages.com’s comprehensive information in an easy-to-use format. Advertisers get the benefit of yet another opportunity for exposure to the growing number of mobile users."