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Yahoo’s Suggests Keywords for Your Ads

Advertisers Using Yahoo Search Marketing Should Take Note

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Yahoo Search Marketing is offering a plethora of keyword suggestion options for its advertisers. They say these keywords hold considerable search volume but typically fewer advertisers than others.

Yahoo Help Center

The company’s post talking about this is likely a ploy to get advertisers to spend more money bidding on keywords, but even still there might be some good ones in there you haven’t considered. They have downloadable PDFs and Excel documents full of such keywords in the following industries:

- Apparel
- Automotive
- Education
- Financial services
- Healthcare
- Home Improvement
- Legal services
- Travel
- Wireless services

If your business is included in any of these, the Add Keywords Tool in your Yahoo Search Marketing Account can help you find more keywords as well. To access this:

1. Go to your Ad Group Details page
2. Click on "Add Keywords"
3. Select "Quick Add," "Choose from List," or "Research Keywords."

The Add Keywords tool is the replacement for the Overture Search Term Suggestion Tool. Yahoo Search Marketing’s forecasting tool is also something to keep in mind.

Yahoo’s Suggests Keywords for Your Ads
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  • http://semlabs.co.uk/ David

    Thank you for bringing this up… another useful tool in the keyword research bookmarks folder.

  • http://dating.co.uk Dating Jones

    Maybe I should try this – I’ve only used Google Adwords.

  • http://www.xyz.com/ Vandana

    thanks for this nice post. it was worth reading

  • http://www.vinfotech.com/ Website Design Company

    hey thanks for this informative post….it was really nice reading this post.

  • http://hotbizsol.vox.com SEO India

    Finally, I think YSM is trying to help. Its been quite a long time, since I used their account. Thanks for the info.

  • http://www.mobilephonesfyi.com/t-mobile-g1-applications/ T-Mobile G1 Applications

    You would think since google is crushing the comp with Adsense, yahoo would do something about it.

  • http://www.netgamblingsite.net/ net

    We have used the Self-Serve Sign-Up process to access this tool without signing up. Overture is owned by Yahoo! but operates as a separate business entity.

  • http://www.happyraft.com jb

    Any advice for Yahoo Japan

  • http://www.seocompanydirect.com seo

    this has saved me a ton of time on my seo optimizing for ppc ads

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