Yahoo’s Suggests Keywords for Your Ads

Yahoo Search Marketing is offering a plethora of keyword suggestion options for its advertisers. They say these keywords hold considerable search volume but typically fewer advertisers than others.

The company’s post talking about this is likely a ploy to get advertisers to spend more money bidding on keywords, but even still there might be some good ones in there you haven’t considered. They have downloadable PDFs and Excel documents full of such keywords in the following industries:

- Apparel
- Automotive
- Education
- Financial services
- Healthcare
- Home Improvement
- Legal services
- Travel
- Wireless services

If your business is included in any of these, the Add Keywords Tool in your Yahoo Search Marketing Account can help you find more keywords as well. To access this:

1. Go to your Ad Group Details page
2. Click on "Add Keywords"
3. Select "Quick Add," "Choose from List," or "Research Keywords."

The Add Keywords tool is the replacement for the Overture Search Term Suggestion Tool. Yahoo Search Marketing’s forecasting tool is also something to keep in mind.

There are 9 Comments. Add Yours.

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seo
June 16, 2010 at 3:39 pm

this has saved me a ton of time on my seo optimizing for ppc ads

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jb
March 9, 2009 at 10:33 pm

Any advice for Yahoo Japan

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net
March 8, 2009 at 12:53 pm

We have used the Self-Serve Sign-Up process to access this tool without signing up. Overture is owned by Yahoo! but operates as a separate business entity.

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T-Mobile G1 Applications
March 8, 2009 at 12:21 pm

You would think since google is crushing the comp with Adsense, yahoo would do something about it.

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SEO India
March 7, 2009 at 2:44 pm

Finally, I think YSM is trying to help. Its been quite a long time, since I used their account. Thanks for the info.

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Website Design Company
March 6, 2009 at 5:19 am

hey thanks for this informative post….it was really nice reading this post.

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Vandana
March 6, 2009 at 5:17 am

thanks for this nice post. it was worth reading

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Dating Jones
March 6, 2009 at 5:07 am

Maybe I should try this – I’ve only used Google Adwords.

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David
March 5, 2009 at 8:17 pm

Thank you for bringing this up… another useful tool in the keyword research bookmarks folder.