Yahoo Upgrades Search Marketing Product
ClickZ reports Yahoo will today announce a series of upgrades to its Yahoo Search Marketing platform.
Upgrades being rolled-out include:
…keyword grouping enhancements, IP-based mapping features to support geo-targeting, better scheduling capabilities, the expression of business goals such as cost-per-acquisition, and indirect conversion tracking.
Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.