Yahoo Upgrades Search Marketing Product

    May 8, 2006

ClickZ reports Yahoo will today announce a series of upgrades to its Yahoo Search Marketing platform.

Upgrades being rolled-out include:

…keyword grouping enhancements, IP-based mapping features to support geo-targeting, better scheduling capabilities, the expression of business goals such as cost-per-acquisition, and indirect conversion tracking.

Yahoo also plans to move to a quality-based ranking model, which we reported they were testing, and which they denied existed.



Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at