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Yahoo Unveils New Search Design

Lets Out a Few More Details About Bing Deal

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Yahoo discussed the future of Yahoo Search today. They are launching a new search design that goes along with the new look of the Yahoo Home Page, which was recently launched itself.

The new search has a three-column layout (Search Engine Land has a bunch of screenshots), with most of the changes occurring in the left-hand column. This is where filters and search applications reside.

New Yahoo Search framework via Search Engine Land

Image from Search Engine Land

One interesting aspect of the new Yahoo Search is that they are going after Google (apparently calling them out by name) with regards to searching for people. When you search for a person you will get their Facebook, Twtitter, LinkedIn, and FriendFeed profiles when applicable.

Larry Cornett"When we launch this, you’re going to come to Yahoo to search for people," Larry Cornett, VP Search Products and Design is quoted as saying. There appears to be a heavy focus on personalization with the new Yahoo Search.

As you are probably well aware, Yahoo has a deal in the works with Microsoft that will have Bing delivering the search results for Yahoo searches, should the deal get through regulators. Yahoo says it will still compete on the front-end. They want to give users the best front-end search experience, which they will build themselves, based on Bing’s back-end technology.

When asked how different search results will look on Yahoo from those on Bing, Yahoo said, "We are not a version of Bing. We are the Yahoo search experience." They also said that they will have freedom on the advertising side, but that some would be provided by Microsoft as well. That’s interesting.

Yahoo also announced the new version of Yahoo Messenger today with a focus on social networks and video. Read more about that here.

Here’s some more on the new Yahoo Search from the press release:

Demonstrating its commitment to continued innovation in the search experience, Yahoo! is testing a new search results page, aligned with the design of the new Yahoo! homepage and aimed at making Web search more personally relevant. The test, available randomly to millions worldwide, delivers a differentiated search experience that lets people better explore the things, people and websites that matter to them most. New functionality being tested includes:

  • Results Filtering Options – The page provides new tools for refining search results including exploring related concepts, displaying only results from popular Yahoo! and third-party sites, and narrowing results by different types of content such as people, videos and discussion forums.
  • Intelligent Search Results – Enhanced assistance creates a more personally relevant experience that better understands what people are looking for based on prior searches. It is powered by search session science that detects intent by looking at search behavior over time. For example, a search for “Paris” followed by searches for “flights” and “cheap hotels” helps Yahoo! Search understand that someone is seeking travel-related content versus gossip about a Hollywood heiress.
  • Easy Access to Search Controls – The new site provides quick access to Search Scan/SafeSearch, which helps protect users from viruses, spyware and search spam, and Search Pad, the personal research assistant that lets people capture, organize, save and share information they find while researching online.
  • Search Assist Expansion – Yahoo!’s popular real-time query suggestion engine, Search Assist, has been introduced to the search box on every Yahoo! page in the U.S. with the launch of a new universal header. This new header unifies key design and navigation elements, with links to popular Yahoo! destinations such as My Yahoo!, Finance, News, Sports, Mail and the Yahoo! homepage.
Yahoo Unveils New Search Design
Top Rated White Papers and Resources
  • http://www.neotericuk.co.uk/seo.php Seo London

    Its good to show social networks results but these all thing can spam too while Yahoo’s search results have spam as comparison to Google.

  • http://www.bikeshopcastlehill.com.au Home Solar Power Systems

    Most welcoming one. I am eagerly awaiting to us the new one

  • http://www.sanfranciscoweb-design.com/ Mark

    Search Engine Results – Directories / SPAM
    Search engines are getting spammed by tons of DIRECTORIES.

    Yahoo Search Example: San Francisco Insurance

    80% of first four pages of results are mostly nothing but DIRECTORIES.

    Remember, my search wasn’t for a DIRECTORY…… it was for individual San Francisco Insurance websites/companies.

    If I wanted a localized directory, that’s what my search would have been for: San Francisco Local Directory.

    This seems common anytime a CITY + product or service is used as the search terms in many of the search engines since Directories have been given so much leeway to the point I’d consider it spam.

    If the search engines like Yahoo fail to curtail DIRECTORY results…… the public may as well only use directories for localized searches and don’t even bother with Major Search Engines.

    As a web designer/SEO for small businesses in lets say San Francisco or any other city……. you stand little chance of any top rankings since your major search engines have allowed DIRECTORIES to absolutely flood their top ranking search results.

    Don’t get me wrong….. Directories are a good thing…….. but does it make sense for 30 of the first 40 search results to be Directories? Good to “sprinkle in” a few directories per search…… but not 80%.

    Search term: San Francisco Car Dealer

    SAME results….. mostly nothing but directories.

    And the list goes on and on…………

    Any opinions?

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