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Yahoo to Offer Publishers Content and Ads

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There is a good, 5 question interview over at Search Views with David Zito of Yahoo’s Publisher Network where he talks a little about YPN’s beta test.

The last question has be a little curious:

5. You were recently quoted in the WSJ as saying that Yahoo will eventually provide content and ads to YPN partner sites. Can you tell us anything more?

I wish I could tell you more but our PR team would not be happy with me. What I can say is that Yahoo! is the only portal that offers such a broad array of content like – shopping, travel, music, reviews, video feeds, etc. We are excited about the opportunity to offer publishers access to this type of content, which in turn will make for a more compelling user experience for their users. I’ll be sure to let you know when we do start to offer these things.’

Yahoo will provide content to partner publishers as well as the ads to go on them. wonder if he’s talking about offering their RSS feeds on other sites – or something else

Link: 5 Questions with David Zito of Yahoo Publisher Network

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Darren Rowse is the founder of ProBlogger.net, a blog about the many ways of adding an income stream to blogs.

Darren owns and writes a variety of blogs including Digital Photography Blog and Camera Phone
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. He is also a co-founder of the Breaking News Blog Collective.

Yahoo to Offer Publishers Content and Ads
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