Yahoo Teams with AutoTrader.com
AutoTrader.com and Yahoo Autos announced a new strategic relationship that makes AutoTrader.com the exclusive provider of used car classifieds on Yahoo Autos.
Matching AutoTrader.com’s inventory of more than 2.5 million dealer and private owner listings with the power of Yahoo! Autos and the Yahoo! network establishes one of the most comprehensive used automotive offerings on the Internet for consumers and dealers. The relationship will expand AutoTrader.com’s industry leading car shopping audience by enabling its dealers to also reach Yahoo!’s large and growing consumer base. In the J.D. Power 2004 Dealer Satisfaction with Online Buying Services Study, AutoTrader.com had the highest overall satisfaction among used-vehicle independent sites, and the 2004 Used AutoShopper.com study ranked Yahoo! Autos among the leaders in reach of used car shoppers. This arrangement with Yahoo! Autos now allows AutoTrader.com to offer the combined power of three of the top five used vehicle-shopping sites in the United States.
“We are delighted to add Yahoo! Autos to the AutoTrader.com team for the benefit of our 14,000 dealers who are always looking to us to grow our audience of in-market car shoppers,” said Chip Perry, president and chief executive officer, AutoTrader.com. “This relationship with Yahoo!, together with our strong brand advertising, will solidify our position as the number one top of mind auto classifieds site.”
“Yahoo! Autos is excited to bring together AutoTrader.com’s base of dealers and classified listings with our automotive community,” said James Slavet, general manager, Yahoo! Autos. “Our product leverages Yahoo!’s strengths in search, content and personalization to create the best possible user experience, and this relationship further enhances our offering for automotive consumers.”
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