Yahoo Taking Search Marketers To School

    September 10, 2007
    WebProNews Staff

Yahoo has a multi-part webinar series on tap, starting September 11th, that will take its advertising clients through the processes of doing search marketing with the company.

It’s been said the best thing one can do for others is to teach them to do for themselves. The old saying about ‘teaching a man to fish and he’ll eat for a lifetime’ comes into play here, only Yahoo wants to be the pond.

Yahoo’s search marketing blog noted the free webinar series they will start for the company’s advertising clients. This should be beneficial particularly for newer clients participating in Panama, Yahoo’s search marketing platform.

Yahoo plans to offer each webinar at least twice, based on the schedule they provided with the announcement. Topics include ‘Creating a New Campaign’, ‘Keyword Tips’, and ‘Bidding & Forecasting’.

A session on ‘Quality Index Score’ should be of particular value. Yahoo has been shifting to a higher emphasis on ad quality in determining when ads get placed contextually in someone’s search results.

Yahoo has tried following in Google’s footsteps by emphasizing ad quality. The company should benefit from communicating this better with its ad clients, with the webinar series a good place to start.