Yahoo! Shares Links, Adds More Value To Its Homepage
"That’s why all the links on Yahoo.com either go to other Yahoo properties or to Yahoo partners. These include VanityFair.com, Salon.com, SFGate.com, Lifehacker, and Gizmodo. (Disclosure: TechCrunch’s sister site CrunchGear was included when Yahoo was beta testing this feature). The sites are selected by human editors at Yahoo".
A Yahoo spokesperson reported:
"Yahoo! will select outside content from a wide variety of sites across the Internet (large and small, with sufficient traffic management capabilities), that have unique or exclusive content which will be programmed alongside our usual links to related Yahoo! content."