Yahoo Set To Announce Major Reorganization

Expected this week

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[ Technology]

Yahoo Chief Executive Carol Bartz is expected to announce a major management reorganization sometime this week.

Bartz sent a memo to employees on Friday in which she said, "Get well-rested, because next week’s a biggie," All Things Digital reported. It’s likely the reorganization announcement will come on Wednesday.

It’s rumored that Chief Technology Officer Aristotle Balogh may be put in charge of product strategy and management along with product technology. Hilary Schneider, who is head of Yahoo’s advertising, publishing and audience groups in the U.S., could become head of North America.

Carol Bartz, Yahoo CEO
Carol Bartz
Yahoo CEO

Yahoo will likely consolidate its European, Asian and emerging markets divisions under one boss. Bartz is also looking for a chief marketing officer and other senior management.

The goal of the restructuring would be to centralize product development and speed up decision-making. Currently the majority of Yahoo’s media properties are run individually by separate divisions.

In a conference call with analysts last month, Bartz emphasized the need of reorganization to improve Yahoo’s performance. "There are fundamental issues that need to be addressed. I intend to move quickly to tackle these core issues."

Bartz has been Yahoo’s CEO for only about six weeks. She replaced Yahoo co-founder Jerry Yang who stepped down in November.

Yahoo Set To Announce Major Reorganization
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  • http://www.earn-money-work-at-home-on-internet.blogspot.com earning money on internet work at home

    Yahoo is far behind google
    so it is good for them to gear up and start for big things
    Good thing happening

  • http://forums.canadabanks.net Canadian Financial Forums

    Yahoo better start changing things right away if the want to survive in this tough market.

  • Guest

    Yahoo is my preferred account but they make my butt want to take a dip of snuff. I try tos end messages to a number of friends at one time and one time it goes through and the next time they block my account for spamming. I am not a spammer and I ahve asked over and over for this prolbme to be corrected but it never is.
    They are a bunch of jerks I guess! I hate yahoo even though I love to use it!!!

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