Yahoo Sees Advertising Slowdown, Share Price Drops
A double whammy for Yahoo. Not only did the company announce it is seeing a slowdown in advertising spend in its two hottest sectors…
Chief Financial Officer Susan Decker told investors at a Goldman Sachs media conference that Yahoo has seen “a little bit of weakness in the last few weeks” in auto and financial services advertising.
“It’s a new trend. It’s been two to three weeks and we don’t know yet if it’s an indicator of a broader slowdown,” Decker later told reporters at the conference.
It was also greeted with a 13% drop in share price because of the news.
Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.