Yahoo Search Marketing Help Center UpdatedBy: Doug Caverly - January 26, 2009
While this development probably can’t be tied to Carol Bartz’s arrival, perhaps search marketers can at least take it as a good sign. The new CEO has come in the door at roughly the same time that Yahoo presented its new Search Marketing Help Center.
The updated site‘s emphasis seems to be on ease of use. Four section headings on the front page – "Advertise Online With Yahoo Search Marketing," "Managing Your Account," "Fine-tune Your Account," and "Learn Online" – provide some decent starting points for users. Lists of subjects beneath them then give some better guides.
Next, Yahoo says it’s tinkered with the site’s search function. Since any problems on this front would be a cause for extreme embarrassment, this upgrade – however small – is quite important.
Finally, as Jeff Hecox wrote on the Yahoo Search Marketing Blog, "We’ve made a huge effort to provide links to related information available within the Help Center, but also articles from this blog and content from the in-application help. So, if you want to take a deeper dive into a topic, we’ll be able to provide a diving board."
Sounds reasonable, right? And since Hecox welcomed suggestions, advertisers may be able to supply ’em in order to get something even more to their liking.