Yahoo Pumping Up Music Videos Tomorrow

    October 31, 2005
    WebProNews Staff

Two new music video services from Yahoo will debut on November 1, as the genre follows its youthful demographic online to the popular portal site.

Every day, Yahoo will present a new music video and keep it available for 24 hours (one clever wag pointed out that this will be one more music video than MTV plays on a daily basis). And another service, called StopWatch, will highlight emerging acts, Reuters noted in a report.

“The Internet is now leading where the music video business is going,” Yahoo head of programming and label relations Jay Frank said in the article. One set of figures does seem to bear out that opinion:

Label executives equate featured placement of a video on AOL or Yahoo with appearing on the cover of Rolling Stone, in terms of exposure. For instance, Mariah Carey’s “Shake It Off” video received 2 million requests in the first 24 hours it was available on Yahoo Music, compared with 500,000 requests on MTV’s “TRL.”

Of the two services, StopWatch will be the one that draws more on Yahoo’s extensive store of personal information. The service will recommend videos by new artists to users based on a user’s preferences and listening history.

David Utter is a staff writer for WebProNews covering technology and business. Email him here.