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Yahoo Loses ESPN Ad Contract

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Yahoo is no longer serving contextual text link ads on ESPN’s website, losing the publisher to rival Quigo, who scored a multi-year agreement.

ESPN is such a big customer that it effectively doubles Quigo’s ad inventory. Quigo will enable customers to buy ads directly from ESPN.com, and target their bids by site, section, keyword or topic. It must be assumed that ESPN was dissatisfied with Yahoo’s offering, either due to notoriously below-average contextual targeting, low payouts, or some unknown factor.

More coverage by ClickZ, via Andy Beal. Read Andy’s post, which is cheesy-chock-full of sports metaphors.

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Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines.

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Yahoo Loses ESPN Ad Contract
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