Yahoo Japan Exec Goes to Interchange

    November 16, 2004

Interchange has appointed George Kellerman as senior vice president of business development.

“George brings with him many years of experience with Yahoo. He has a unique perspective on identifying and building strong strategic alliances, as well as a comprehensive understanding of the paid-search landscape,” said Michael Sawtell, Interchange president and COO. “He joins our team at an exciting time as we endeavor to grow our business and expand our technology offerings.”

Prior to joining Interchange, Kellerman was the vice president of international business development for Yahoo Japan. Kellerman first joined Yahoo Japan in 2001 and was involved in the development of Yahoo Japan’s paid-search business, including the negotiation of several agreements with other search industry leaders.

In his new role, Kellerman will be responsible for leading Interchange’s strategic alliance and business development initiatives to enhance the company’s position in the paid-search sector. In this capacity, Kellerman will identify, negotiate and implement strategic partnerships, while exploring new ways to develop Interchange’s business objectives.

“I believe Interchange has uniquely positioned itself within the paid-search marketplace,” said Kellerman. “I am excited about the opportunity to help Interchange grow and expand its business, and I hope to combine my legal and business development experience with my knowledge of paid-search to deliver high-quality solutions and services to Interchange’s consumers, advertisers and distribution partners.”

Before joining Yahoo! Japan, Kellerman worked for Yahoo Inc. as a manager of business development, alliances and distribution and as corporate counsel in the Yahoo! legal department. Before joining Yahoo, Kellerman worked as an attorney at Venture Law Group where he was responsible for M & A and general corporate securities work for companies such as Yahoo! and Oracle. Kellerman holds a J.D. degree from the University of California, Berkeley, Boalt Hall School of Law, and a B.A. degree in philosophy from the University of Hawaii.

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