Yahoo Gives Webmasters Way to Embed Media in SERPs

SearchMonkey Feature Lets Sites Embed Video, Games, Etc.

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Yahoo has introduced a new way for site owners to enhance their Yahoo Search results using SearchMonkey. If you have flash videos, games, presentations, etc. you can have them show up right in Yahoo’s SERPs.

Yahoo shares an example of how Hulu added the following code:

<link rel="image_src" href="http://thumbnails.hulu.com/9/967/32912_145×80_generated__VfWxSNY3rESG1ntOzexNRQ.jpg" />
<link rel="video_src" href="http://www.hulu.com/embed/GREW9Qw0P7KjIyjJydQYRw" />
<meta name="video_height" content="296"/>
<meta name="video_width" content="512"/>
<meta name="description" content="Video description: Homer gets upset at a vending machine filled with apples."/>
<meta name="video_type" content="application/x-shockwave-flash"/>

…and made their search results look like this:

Hulu Uses SearchMonkey Feature

If a user clicked on the video thumbnail in the above example, they would get an embedded video they could watch directly from the results page:

Hulu Uses Searchmonkey Feature

"We’ll be reviewing sites that want to display rich media content before they can appear in search results to ensure an optimal user experience on the search results page," a representative for Yahoo tells WebProNews. "Users can already see the enhanced result for video on their search results as Yahoo! currently supports a number of popular video players including Hulu, YouTube, and MetaCafe. Documents and games will be supported in the near future, while the code is available for site owners to start adding now."

I think you can see the potential there. Of course, not all webmasters will be thrilled with the idea of giving users their content right from the SERPs. Most would probably prefer to have the traffic come to their sites, but on the other hand, it might get your business some attention when it would otherwise get overlooked in the SERP. More information about this featue of SearchMonkey can be found here.

Yahoo Gives Webmasters Way to Embed Media in SERPs
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  • http://www.medlawplus.com/legalforms/ Joe

    Interesting concept. The merchant can create flash videos promoting their products that are playable right on the search engine results page. I wonder how long it takes for this to go from a competitive advantage to something everybody is forced to do just to keep up with the Jones?

  • http://www.neotericuk.co.uk/web-design.php website design

    Google see the video results in their SERP, yahoo is doing the same thing for their SERP. its a great news that now a user can add their own video in the SERP through yahoo. Really very exciting.

  • http://zingwiz.com zingwiz

    Is it good to bypass people actually going to a companies website? If Hulu is displaying video in the SERPs, then people aren’t actually on their site, viewing their ads, getting their branded experience, etc. It makes Yahoo/Google the go-to place for content, and Hulu is just a behind-the-scenes storage facility. The graphics above don’t even show branded media players.

    Don’t get me wrong, as a consumer, I think this is interesting and maybe good, but as a marketer it seems to create some issues, don’t you think?

  • http://www.convima.com Convima – Content & Video Marketing

    I am very pleased to see that this has been implemented. Both Search Engines have been testing it thoroughly. Remains to be seen though how fast companies will make use of the video results (SEVRPS).

    In either case, it will be an exiciting development for us to closely monitor and also great opportunity to grasp

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