Yahoo Dishing CBS News To 16 Cities
Local news gets a boost from Yahoo as they inked a deal to deliver video from sixteen CBS News affiliates online.
Yahoo News and CBS News blurred the few remaining lines between traditional and Internet media with their announcement. CBS has been very aggressive at moving into digital distribution of their news content, and signing on with Yahoo gives the network exposure to the Internet’s largest news audience.
Although 16 cities out of the whole US does not sound like a lot, virtually all of these cities represent major media markets. Eleven of the sixteen cities ranked in the top 20 in Nielsen’s list of designated market areas for 2005-2006:
|1. New York (WCBS)||17. Miami (WFOR)|
|2. Los Angeles (KCBS)||18. Denver (KCNC)|
|3. Chicago (WBBM)||19. Sacramento (KOVR)|
|4. Philadelphia (KYW)||22. Pittsburgh (KDKA)|
|5. Boston (WBZ)||24. Baltimore (WJZ)|
|6. San Francisco (KPIX)||36. Salt Lake City (KUTV)|
|7. Dallas (KTVT)||53. Austin (KEYE)|
|15. Minneapolis (WCCO)||69. Green Bay (WFRV)|
Yahoo! News users will have access to 10 to 20 local news video stories per day, from each of the 16 markets. The company said video includes breaking news stories, as well as other locally-focused features and reports.
“Finding new platforms to distribute and monetize our industry-leading content has always been a core strategic initiative of our company, and this deal accomplishes both,” said Jonathan Leess, President, CBS Television Stations Digital Media Group.
David Utter is a staff writer for WebProNews covering technology and business.