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Yahoo Auctions Ending Their Run

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In June, Yahoo will give up competing with eBay and other auction sites in the US and Canada by shuttering Yahoo Auctions.

Yahoo and eBay have been working together on projects since May 2006. Their most recent deal brought PayPal to Yahoo as a payment mechanism for Yahoo’s online retailer clients.

Although it is not stated as such in the official announcement, the end of Yahoo Auctions in the US and Canada in June removes them from the online auction competition with eBay.

One of Yahoo’s deals with eBay has it placing advertising on eBay’s domestic pages. Although Yahoo is one of the most heavily trafficked domains on the Internet, that has never translated into online auction success; we have to think the ad deal is performing much better for Yahoo.

June 16 will be the last day to bid or buy anything on Yahoo Auctions. Listings can be placed on the site up to June 3. Current listings will not auto-resubmit after June 3. Yahoo wants to redirect its customers to other properties like its Shopping, Autos, or Classifieds services.

Andy Beal noted that overseas Yahoo Auction sites in Hong Kong, Singapore, and Taiwan are not closing. He’s suggested that the Auctions and the Yahoo Photos closings hew to the business wisdom of legendary ex-GE CEO Jack Welch, in getting out of businesses where Yahoo doesn’t rank 1 or 2.

A look at figures from Hitwise for auction traffic market share from US visitors in April 2007 showed eBay dominating the category, while Yahoo Auctions eked out a tenth-place spot:

Source: Hitwise
Shopping and Classifieds – Auctions Monthly Market Share of US Visits Rankings
For the month of April, 2007
Rank Name Domain Market Share
1 eBay www.ebay.com 79.01%
2 eBay Motors www.ebaymotors.com 14.77%
3 GunBroker.com www.gunbroker.com 0.57%
4 Copart www.copart.com 0.41%
5 Amazon.com Auctions auctions.amazon.com 0.30%
6 Bidz.com www.bidz.com 0.29%
7 uBid.com www.ubid.com 0.27%
8 eBay UK www.ebay.co.uk 0.23%
9 eBay Canada www.ebay.ca 0.20%
10 Yahoo! Auctions auctions.yahoo.com 0.19%
Yahoo Auctions Ending Their Run


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  • Scott

    Yahoo Auction never competed with eBay!

    Yahoo Auction Inc could of cared less about the Sellers and Buyers and in trying to make it a booming Auction Site.

    Since Yahoo Auction went free the place was a mess! There was not one day that went by that Yahoo Auction didn’t have some kind of technical problem/issue. The Auctions customer service is/was a big fat F.

    It also so happens that Yahoo Auction site was taken advantaged of by some companies who would place auctions for the sole purpose of Free Advertisement! Yahoo Auction was a place to go and list thousands of items and those companies would then get free advertisement, one company would even state on their auction listing that the item wasn’t in stock! and they had redirection links to there site. Those companies ruined it for the small seller and for the USA Yahoo Auction Site!

  • Krystal

    Uk based Auction site eBid, http://www.ebid.net is not giving up the fight.
    They announced a special deal for US & Canadian members of Yahoo Auctions, which will not only allow them to import their Yahoo feedback, but will also give them free Lifetime Platinum membership of eBid.
    Although based in the UK eBid also has sites in the USA, Canada & Australia.

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