Why Doesn’t Naked CRM Work?
Did you know your CRM might be naked? I never thought of it that way until I read this compelling e-book by Ardath Albee.
One of my most read and commented blog posts was, “Why don’t sales people update the CRM and what can be done about it?” This remains a hot topic for most companies.
This e-book tackles the sales team/CRM usage dilemma and ideas on how you can turn your CRM system into a resource your sales reps will use and regularly update. The key is the way the information is collected and utilized, how it’s dressed. This e-book addresses three major challenges: fizzled lead generation efforts, lack of actionable information and the inability to leverage existing sales/marketing knowledge.
Brian authors the very interesting B2B Lead Generation Blog which focuses on B2B lead generation, sales leads, and marketing for the complex sale.