Why Doesn’t Naked CRM Work?

    October 18, 2006

Did you know your CRM might be naked? I never thought of it that way until I read this compelling e-book by Ardath Albee.

One of my most read and commented blog posts was, “Why don’t sales people update the CRM and what can be done about it?” This remains a hot topic for most companies.

This e-book tackles the sales team/CRM usage dilemma and ideas on how you can turn your CRM system into a resource your sales reps will use and regularly update. The key is the way the information is collected and utilized, how it’s dressed. This e-book addresses three major challenges: fizzled lead generation efforts, lack of actionable information and the inability to leverage existing sales/marketing knowledge.

Download Why Naked CRM Doesn’t Work



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Brian Carroll is the CEO of InTouch Inc. InTouch is a 50-person company focused on delivering effective lead generation solutions for “the complex sale.”

Brian authors the very interesting B2B Lead Generation Blog which focuses on B2B lead generation, sales leads, and marketing for the complex sale.