Where the Traffic Went in August

    September 23, 2009
    Chris Crum

comScore Media Metrix released its top 50 web properties list for August this week, and found that educational sites and humor sites were quite popular for the month. Home sites also saw some significant gains.

"August is back-to-school season for students, and many turned to the Web to prepare for the upcoming school year," said Jack Flanagan, comScore executive vice president. "Others made use of their last days of summer pursuing leisure activities online, including visiting humor sites and tending to their homes and gardens."

Unsurprisingly, Google sites led the charge as the most visited property in August. They got 161 million visitors. This was followed by Yahoo sites with 158 million, and Microsoft with 130 million. Facebook remained at number 5, it’s ranking from the previous month, with 92 million visitors. This was up 5% from July. I think Facebook can live with that considering they announced the 300 million user milestone a couple weeks ago.

As far as ad focus, AOL Advertising (renamed from Platform-A) led the August Ad focus ranking at 91% of all Americans online. Yahoo Network ranked second at 88%, and Google moved up to number 3 reaching 84%.

Here’s a look at the charts:

comScore top 10 gaining properties

*Ranking based on the top 250 properties in August 2009. Excludes entities whose growth was primarily due to implementation of Media Metrix 360 hybrid audience measurement.

comScore top 10 gaining properties

comScore top  50

comScore - Ad Focus

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in August. For instance, Yahoo! Sites was seen by 88 percent of the nearly 197 million Internet users in August. * Entity has assigned some portion of traffic to other syndicated entities. ** Denotes an advertising network.