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Weighing Podcasts vs. Webinars

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With all respect to Jackie Huba, I disagree with her assertion that companies should dump their webinars for podcasts or videocasts.

She explains that the self-serve nature of mobile media means people can listen to podcasts / videocasts when and where they want. They don’t need to be tied to a computer at a specific time.

Unfortunately, what Jackie overlooks is that the best webinars are interactive. This type of audience engagement is very difficult to achieve within a video or audio podcast format. So my suggestion is that you need to take a close look at your content and your intended audience. If your content is unidirectional, I would consider what Jackie suggests. However, I would only do so if your intended audience is iPod and/or podcast savvy. As we saw yesterday, not everyone is.

One other suggestion: why not do both? Run an interactive Webinar and then podcast it later for the time-shifters.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Weighing Podcasts vs. Webinars
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