Measuring Consumer Engagement

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I have just arrived at the Rio Resort in Las Vegas and will be attending WebTrends’ Engage 2007 tomorrow. I am actually on an "expert panel" where we’ll be discussing different aspects of the buzz phrase: Consumer Engagement. The topics surrounding consumer engagement will include:

  • What consumer engagement actually means
  • Best Practices for measuring consumer engagement
  • The role of the marketer
  • Consumer Engagement: B2B vs. B2C

The panel consists of some very respected names in the search marketing/web analytics industry: Gary Angel, Andy Beal, Anil Batra, Jim Novo, Jim Sterne and myself. I am hoping I can add some value to the conversation because after reading Jim Novo’s Blog it appears he is quite the guru on the subject.


Measuring Consumer Engagement
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About Manoj Jasra
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. WebProNews Writer
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